Trusted Asset Management
in Malaysia & Beyond
Pheim Asset Management is a leading independent fund manager dedicated to protecting and growing wealth for institutions, corporations and individuals across ASEAN.
Pheim Asset Management is a leading independent fund manager dedicated to protecting and growing wealth for institutions, corporations and individuals across ASEAN.
Pheim Asset Management Sdn Bhd was established in 1994 by Dr. Tan Chong Koay, a pioneer of value investing in Malaysia. Built on a foundation of rigorous fundamental research and independent thinking, Pheim has grown into a trusted name across institutional and retail fund management.
In 2026, Pheim became part of the Affin Bank Group — combining a boutique investment heritage with the strength of one of Malaysia's leading banking institutions.
From a boutique value-investing firm to a diversified asset manager under Affin Bank Group — each milestone reflects our commitment to excellence.
Your Need is our Focus. We believe in building lasting wealth through the patient application of fundamental research and independent thought.
A comprehensive range of conventional and Shariah-compliant funds across equity, fixed income and balanced strategies.
We take the time to understand each client's unique financial goals, risk tolerance and investment horizon — then we craft solutions tailored specifically to them.
Our senior management brings decades of combined experience in capital markets, fund management, compliance and operations.
10+ years in capital markets & fund management. Former Portfolio Manager at Manulife; prior Investment Analyst & Fund Manager at Pheim covering equity, unit trusts, EPF and private mandates across Malaysia and ASEAN.
20+ years in financial services and banking. Leads end-to-end portfolio operations — ensuring accuracy, compliance and scalability across all asset classes and client mandates.
10+ years in capital markets spanning dealer representation, central dealing and compliance. Deep expertise in Shariah capital market regulation; alumnus of SIDC's ICMTD Programme.
As a member of Affin Bank Group, Pheim Asset Management operates within a robust governance framework spanning the entire group structure.
Corporate structure as at 2026 — reflecting Affin Bank Group's acquisition of Pheim Asset Management Sdn Bhd.
Our Board brings together senior leaders from banking, investment management, corporate finance and Islamic finance, providing independent oversight and strategic guidance.
~4 decades in banking & financial services. Former SEVP & Head of Community Financial Services Malaysia at Maybank. Expertise in retail banking, wealth management, Islamic finance, digital transformation and sustainability governance.
30+ years in financial services. Former Regional Head of Corporate Banking at CIMB Group. Expertise spans M&A, capital markets advisory, credit risk and cross-border corporate governance across ASEAN.
Currently CEO of AFFIN Islamic Bank Berhad. Former CEO of Principal Islamic AM and MD Investment Banking at CIMB. Deep expertise in Islamic banking, sustainable finance and asset management.
Also serves as CEO & CIO of Pheim Asset Management. 10+ years across equity research, portfolio management, unit trusts, EPF and private mandates. Former Portfolio Manager at Manulife Investment Management.
The Investment Committee meets weekly to review buy/sell recommendations across all portfolios. Each Fund Manager or Investment Analyst attends 3–4 company visits per week and presents findings to the Committee, where collective decisions are reached by consensus.
All stock recommendations are based on extensive in-house research. Ideas are raised at every Investment Committee Meeting (ICM), approved through a team-based process guided by Pheim's time-tested Investment Philosophy and Criteria.
Pheim Malaysia's internal audit function is independently overseen by an established specialist governance and audit firm.
Pheim Malaysia has outsourced its Internal Audit function to IA Essential Sdn Bhd, an established governance, risk management and internal audit consulting firm with a track record spanning over two decades. In addition to internal audit services, IAE is engaged by public-listed companies in Malaysia and Singapore for pre- and post-listing governance compliance, risk reviews, corruption prevention and ESG assessments.